Google Code Blog: Toward an open web standard for 3D graphics (part 2): Introducing O3D
Most content on the web today is in 2D, but a lot of information is more fun and useful in 3D. Projects like Google Earth and SketchUp demonstrate our passion and commitment to enabling users to create and interact with 3D content. We'd like to see the web offering the same type of 3D experiences that can be found on the desktop. That's why, a few weeks ago, we announced our plans to contribute our technology and web development expertise to the discussions about 3D for the web within Khronos and the broader developer community.